Qmecom, which counts Telstra and Sensis among its Australian clients, claims that its technology “enables advertisers to customise each and every online multimedia advertisement to fit the profile and preferences of individuals, helping agencies and Web publishers maximise the relevance of ads to consumers and boost response rates…seamlessly creat[ing] personalised versions of video and rich media ads, solving the key industry challenge of how to create the enormous volume of advertisements required for a specialised campaign, without compromising the creative idea central to the communication, quickly and cost-effectively.

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