“The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked…”

“We therefore predict individual- and microtargeting becoming prevalent across all media formats. In addition to requiring new partnerships and investment, this kind of advertising will also necessitate a major increase in the number of creative spots and campaigns to reach targets with niche or specialized messages. More spots will likely mean lower average price points on creative. Companies like Qmecom are allowing for customization with automation, so that hundreds of creative outputs take the place of the mere one, two or five variations common in days past.”

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