Email Samples
BMW 3 series coupe
- Objective:
- To demonstrate the driving dynamics, engineering and style of the new BMW series coupe.
- Solution:
- A unique personalised video to each existing owner and pre registered prospective owner.
- Variables:
-
Name, specific vehicle interest (e.g. Driving, engineering, style), gender and dealer details.
Motorola
- Objective:
- To create an on-line video linked from an email campaign with a personalised relevant offer to upgrade a mobile handset and plan.
- Solution:
- Match the best upgrade offer handset and plan to the recipient's profile.
- Variables:
- Name, handset upgrade, relevant phone features, gender, incentive offer, dealer location.
On-line Advertisements
Air New Zealand
- Objective:
- To create an on-line ad with an offer relevant and personalised to the site visitor's location and profile.
- Solution:
- Match origin to site visitor's location, linked to a relevant destination and fare offer.
- Variables:
- Origin, destination, fare offer, offer expiry.
Harvey Norman
- Objective:
- To create a directly relevant advertisement in response to a specific key word search.
- Solution:
- Match specific product images, product categories and retail address to search data.
3 Mobile
- Objective:
- To alert and encourage web site visitors to upgrade to a new mobile plan.
- Solution:
- Use visitor profile to display the most relevant and attractive “cap plan” and nearest dealer.
- Variables:
- Location, current plan type.
Virgin Blue Airlines
- Objective:
- Entice Virgin customers with the best value holiday packaged that is customised to match their lifestyle.
- Solution:
- Use customer profile to select the best lifestyle experience, images and fare offer.
- Variables:
- Lifestyle category, age, gender, location (origin), destination (travel history) Velocity point balance (optional).
Web Video
* Quicktime player required
Home Plan
- Objective:
- To create a rich emotional experience that enhances the rational configuration of a new home floor plan via the internet.
- Solution:
- Personalised video tour of your custom-designed floor plan, incorporating your family member's room layout and living preferences.
- Variables:
- Personal greeting, home style, room configuration, family size, names and location.